Kubota 50 Years Campaign
A Milestone Worth Celebrating
To mark 50 years of construction in Australia, Kubota didn’t just want a campaign, they wanted a moment. Over six months, Hindsight brought one of their biggest national activations to life, centred around a major excavator giveaway and a bucket load of prizes.
Powered by Partnerships
With Supercars driver Macauley Jones leading the charge, Kubota teamed up with Pizza Hut and Toyota for an integrated rollout spanning national TV, social, dealerships and more. A custom campaign identity, META ads, print collateral and attention-grabbing content brought the story to life across every touchpoint.
From Concept to Camera
We delivered a full suite of creative, including video and photography captured over two days in Albury NSW. Supported by scriptwriting and pre-production, the campaign featured custom excavator badges and life-size Macauley standees in dealerships nationwide.
Results Worth the Heat
Despite filming through 40-degree heat, the results were worth it. Kubota saw a significant lift in year-on-year excavator sales and exceptionally strong click-through rates across all paid creative.