Legacy 1841 Beef Jerky
Premium Protein, Pure Heritage.
Legacy 1841 came to us with a clear vision - to honour a family legacy that dates back generations while breaking into the competitive market of premium jerky. With a name steeped in history and a product made from premium beef, our job was to communicate the protein-rich jerky’s natural, simple and flavourful qualities from first glance.
Our design approach balanced rugged authenticity with refined restraint. Each element was considered to reflect the product’s origins - from farm to flavour, with a focus on hand-selected cattle, full end-to-end traceability, and a deep-rooted family story.
Breaking through a crowded market.
In a saturated jerky market, storytelling and strategy became our biggest assets. By leaning into the product’s purity and origin, we created packaging that cut through the clutter of the snack aisle, and established Legacy 1841 as a brand that dishes out tradition, transparency and taste in equal measure.