Kubota Australia’s Web Platform: Building a framework for the future

Realising Kubota’s vision for a scalable website

Brief

Update Website Design and Functionality

Deliverables

Scalable Website Technology, Intuitive Website Promoting – Campaigns, Dealers Local to Users, Filterable Equipment and Comparable Product Specifications

In today’s digital landscape, with technology advancing user expectations, Kubota Australia identified a critical need for a website that would be scalable, adaptable, fast loading, editable and ‘future proof’ – accommodating growth, technological advancements and provide a seamless and optimal user experience across all devices and platforms.

Web design fuelled by logic and the user experience

An audit of Kubota’s previous website highlighted several key challenges in delivering a website to meet Kubota’s expectations for editing, ease of use, delivering promotions and allowing for future customer and dealer applications.

Hindsight’s work began with an extensive research phase, which included competitive assessment, client requirements and web architecture and coding languages. The outcome of which was to deliver a logical presentation of the client’s information and resources in a manner that would be fast to load, easy to keep up-to-date and grow with planned integration of applications.

To-date Kubota’s website contains more than 900 pages which are image intensive. To enable a fast render of the pages on the client side, all pages are pre-loaded on the server side. This function means all the various website components are already rendered when a viewer logs on to the website, making the user experience agile and fluid.

To further assist with the load speed for users, we have deployed the website on a Content Delivery Network hosted on multiple servers worldwide. For Kubota, the technology that has been adopted will be the keystone for an enhanced user eperience in the future.

Finance offers to consumers and businesses are an important marketing feature for Kubota’s website. We have created a single data entry location which will instantly connect with a product range, populate a rate, terms and conditions and apply the finance rate to a scalable vector graphic.

Interaction meets intuition

“Hindsight delivered a responsive website where interaction meets intuition for an unparalleled user experience.

Seamlessly adapting to any device, our site now ensures a fluid experience for our cutomers whether they are on a smartphone, tablet or desktop. With intuitive navigation and dynamic elements, each click leads to a logical progression, guiding them effortlessly to their destination.

The future benefits for Kubota though happens ‘under the hood’. Hindsight has created an architecture that we will be able to build on to provide Kubota and our Dealers with future applications, greatly enhancing our market deliverables.”