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More than
just

creative.

Hindsight Creative is more than just a creative studio. We provide personalised design and strategic marketing solutions to deliver brands with impact. We love to collaborate with our clients from start to finish, supporting and guiding them through the entire process. We prioritise building relationships, so we understand your brand as well as you do.

25+ Years
Established in 1998, Hindsight has been solving problems and delivering engaging & effective content for over 25 years.

Our Process

The first step involves gaining a thorough understanding of your needs and requirements. We pose the right questions to comprehend your vision, overarching brand, project goals, and the intended target audience. Working closely with our clients, we determine all the essential elements of their project.
Based on your requirements, we engage in brainstorming and industry research, focusing on your ideal customer base and competition. Subsequently, we create a detailed proposal and quote outlining the scope of work, timeline, costs, and any additional recommendations we may have.
Once we are confident in our comprehensive understanding of your project, we proceed to develop a range of concepts. These may include sketches, wireframes, mock-ups, and/or samples.
During this stage, we implement your feedback and begin to roll out the concepts into the finished project. Throughout this process, you'll stay informed with regular updates and will have an opportunity to provide a second round of feedback before final approvals (additional rounds of feedback are available when required).
Upon everyone's satisfaction with the completed project, we obtain the final sign-off from you, and depending on the project, we either hand over the deliverables or proceed with the launch!
Our ultimate goal is to develop close, long-lasting relationships with our clients, which is why we don't just disappear after the handover. We remain available to support you should you need further assistance with the project or additional projects in the future.
Our Team
Andy Abson

Andy Abson

Creative Director

Andy likes his coffee instant, often several times reheated, with extra milk please. On a typical Friday night, you’ll find him relishing in the company of his family or a few close mates on his outdoor deck, cheering on their favourite seasonal sport.

With a penchant for classic design, his favourite font is the timeless Avant Garde. While Andy’s most utilised office tool is InDesign, he also gives the microwave a good workout. Andy’s dream holiday would include the exploration of archaeological wonders somewhere fascinating like the Polynesian Islands or Mexico, and his favourite thing about Hindsight is the light-hearted banter and open collaboration which permeates his team, creating an environment where creativity flourishes.

Collen Whittaker

Collen Whittaker

CFO

Colleen indulges in a steaming mug of Chai, made with soymilk, to add a touch of warmth to her workdays. On a typical Friday night, you’ll often find her chillaxing at home with precious pup Cleo.

Her favourite program is Xero, but we also think she’s a bit of a wizard when it comes to Excel. She’s the Queen of the books and keeps a tight ship. Next up on her holiday bucket list is a luxurious trip to The Philippines and she says her favourite part about working at Hindsight is the phenomenal team that she proudly calls her own.

Melanie Peters

Melanie Peters

Account Director

Mel needs a strong flat white with oat milk to deal with the studio mayhem, she’s the team member who keeps everyone in check and on a typical Friday night you’ll find her unwinding with a quiet G&T surrounded by friends and family.

With organisational finesse, Mel’s favourite program is Monday, even if that is her least favourite day of the week. The vibrant New York beckons as the next location on her holiday bucket list, and her favourite part of working at Hindsight is the great company culture, she’s also a pretty big fan of our incredible clients.

Adam Callander

Adam Callander

Senior Account Manager

Adam savours his coffee as a long black, in a tulip cup, not a bucket, thank you very much! On a typical Friday night, you’ll find him either in his beloved La-Z-Boy, or embarking on culinary adventures at the latest boujee restaurant. Adam’s favourite program is Adobe Dimension, but he also has the uncanny ability to fix any technical issue the team may be having, simply by walking towards the issue.

Japan is next on Adam’s Holiday bucket list, even if the thought of him leaving the office for an extended period has the team looking nervously at the printers. Adam’s favourite thing about working at Hindsight is the camaraderie between the staff, as well as the free-flowing creativity displayed by the team.

Holly Owens

Holly Owens

Digital Marketing Specialist

Holly won’t start the day until she’s had her vanilla latte, in fact, don’t even talk to her until she’s had that caffeine kick. In the office, Notion is her trusty sidekick, keeping her organised and in sync with her marketing endeavours, but on a typical Friday night, you'll find her in her element—hitting the dance floor or checking out a local band. 

Holly has a wanderlust-filled heart and when she’s not planning a trip to the next music festival, she can’t wait to check out Tokyo as her next holiday destination. At Hindsight, Holly loves the fascinating and amazing people who surround her. It's the unique blend of personalities which makes every day at Hindsight a journey of discovery.

Ryan Owens

Ryan Owens

Marketing Co-ordinator

Ryan's mornings kickstart with a satisfying skinny cappuccino, fuelling his marketing prowess with a touch of caffeine. When Friday night rolls around, you'll find him indulging in his guilty pleasure—spending a little too much money on tantalising food experiences, always keen to embrace culinary delights with gusto.

When asked what his favourite tool or program to use in the workplace was, he cheeky responded with Content Aware Fill. Ryan also dabbles in astro and nature photography, which is part of why New Zealand, and its stunning landscapes, is next on his holiday bucket list. At Hindsight, Ryan finds himself surrounded by a cast of characters, each bringing their unique charm to the table. It's the vibrant personalities which make coming to work every day a pleasure.

Frank Niehof

Frank Niehof

Senior Designer

Frank loves a classic espresso to kick start his day and supercharge his wit. Always first in line to try out a new piece of equipment or program, Frank’s favourite font is anything from the Grotesque family.

A typical Friday night you’ll find Frank spending quality time with his wife, and his favourite part about working at Hindsight is the quirky and fun people he gets to work with, bonus when he gets interesting stories to share with his family over dinner.

Stephanie Zitka

Stephanie Zitka

Senior Designer

Steph's mornings kick off with a frothy cappuccino. When Friday night arrives, you'll find her fully immersed in the gaming realm, conquering virtual worlds and achieving digital greatness. Her design prowess shines through with the Adobe Creative Suite, where she weaves visual wonders which captivate and delight.

At Hindsight, Steph loves the contagious office banter and the quirky personalities which produce it. She feels it’s a place where creativity thrives, and no day is complete without a dash of laughter and camaraderie.

Peter Marrinon

Peter Marrinon

Senior Designer

Peter awakens his creativity with a refreshing protein iced coffee, which perfectly complements the calm and cool energy he brings to the office. On a typical Friday night, you'll find him skilfully negotiating with young children, expertly navigating the intricate realm of dinner choices and bedtime routines.

In the office, Peter’s end goal & big picture approach to design empowers him to craft visual masterpieces, if we do say so ourselves. At Hindsight, Peter loves the freedom of imagination, where no idea is too crazy to be considered. It's this boundless creativity which fuels his passion and makes every project an exciting adventure.

Breanna Agent

Breanna Agent

Graphic Designer

No coffee for this gal, Breanna starts her day with a nice cup of tea. Her creative endeavours thrive in the realm of Adobe Illustrator, where she breathes life into her imaginative designs. On a typical Friday night, you'll find her unwinding over dinner with her beloved gal pals, indulging in good food and even better company.

Next up on Breanna’s holiday hit list is Europe, beckoning her with its rich tapestry of cultures and experiences. At Hindsight, Breanna adores the vibrant office energy, where the team's close nit nature creates a sense of family. It's this harmonious synergy which fuels her creativity and makes every project a delightful collaboration.

Holly Abson

Holly Abson

Project Manager

Holly's mornings start with the creamy indulgence of an oat latte but on a typical Friday night, you'll often catch her out wining and dining. She’s either savouring the delights of a new restaurant or creating a cosy atmosphere at home with a captivating movie.

Notion is Holly's trusted companion, aiding her in coordinating the needs of the clients and the team. When she’s not off camping with her hubby-to-be, Holly's dreams of a return visit to Ireland. In the office, Holly cherishes the ritual of making morning coffee with Karen, a joyful start to each day.

Karen Unsworth

Karen Unsworth

Administration Officer

Karen's mornings are invigorated by an extra hot latte, which she definitely needs to help tackle her ever-long list of administrative duties. In the office she’s our go-to gal, but on a typical Friday night, you'll find her embracing adventure with her man and her cherished caravan "Franny."

What Karen treasures most about working at Hindsight is the vibrant working environment, where the team's personalities shine through each interaction. It's the perfect blend of camaraderie and support that makes every day at Hindsight a joyous journey.

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