Coles Roast Chicken Pitch
What came first, the chicken or the pack?
An exciting opportunity arose to reimagine the packaging for Coles’ iconic Roast Chicken. In collaboration with print and paper specialists, Hindsight developed a more sustainable packaging solution that retains the product’s well-loved familiarity while improving its environmental footprint.
Moving away from the traditional plastic bag, the new concept introduces a paper-based box with an integrated plastic lining to ensure durability. Featuring a sturdy carry handle, leak-proof construction, and heat-retaining materials, the design maintains the practicality customers expect.
Visually, the packaging retains Coles’ warm, welcoming colour palette and incorporates a clear viewing window, striking a balance between trusted brand recognition and a refreshed, eco-conscious physical design.