Richfield Village
Rebranding Richfield. More than just a lifestyle village.
Richfield Village, an architectural award-winning haven for over 55s, desperately needed a brand facelift. Our mission? To revitalise its brand identity, transforming it to a beacon of luxury and quality.
Elegance reimagined: A new visual era.
We waved goodbye to the old, dated visual elements and welcomed a new era of elegance. The redesigned Richfield type mark now whispers prestige, and is fully aligned with the modern facilities and exquisite decor.
This rebrand wasn’t just about a new logo—it was about creating an entire suite of visually stunning materials from printed collateral to detailed signage manufacture and an updated website.
The Richfield type mark was completely redesigned to evoke a sense of prestige, moving away from the previous cursive serif type to a more refined and delicate formation.