It's Time for a New U Campaign
A Campaign Beyond an Announcement
When Kubota launched the newest model in their best-selling U Series excavator range, they needed a campaign that captured attention, built excitement, and drove sales at dealerships nationwide.
The Big Idea
With a long list of upgrades and features, Hindsight developed the messaging that when a machine’s so good it reinvents the way you work, look and think, there’s only one question left to ask — “Is it time for a New U?”
From Concept to Camera
We produced a cinematic three-day shoot in New Zealand, delivering hero videos, short-form content, and a suite of digital and print assets including META ads and dealership templates.
Proven Results
The campaign delivered outstanding engagement, high click-through rates, and a measurable uplift in dealership sales - making it one of Kubota’s most successful excavator launches to date.