Hindsight Creative

What services does Hindsight Creative offer?

We're a full-service design and marketing agency offering everything from brand strategy and identity development to digital marketing, social media management, packaging design, video production, website and app design, and more. Whether you need a complete brand build or support with a specific campaign, we tailor our services to suit your needs.

Do you work with businesses outside of Melbourne?

Yes! While we're proudly Melbourne-based, we work with clients across Australia and beyond. Our flexible communication and project management processes make it easy to collaborate remotely and deliver outstanding results wherever you're located.

Can you manage our entire brand and marketing strategy?

Absolutely. We work as an extension of your team to manage everything from high-level brand strategy and creative direction to ongoing content creation and digital campaign execution. Our goal is to provide a cohesive approach that delivers results.

What industries do you specialise in?

We work across a wide range of industries including construction, beauty, retail, health, professional services and creative industries. Our approach is strategic and adaptable, allowing us to deliver results across sectors.

What is your process for starting a new project?

We begin with a discovery session to understand your business, audience and objectives. From there, we create a project roadmap outlining strategy, deliverables and timelines, making sure you're involved and informed every step of the way.

Can you help with both digital and traditional marketing?

Yes! We offer fully integrated marketing support. From website and social media campaigns to brochures, signage and event collateral, we make sure your brand is consistent across all channels.

Can you work within existing brand guidelines?

Absolutely. We're happy to work within your established brand guidelines to create new assets that are on-brand, consistent and effective. If you need help refining or expanding your guidelines, we can support that too.

Do you offer content creation, including photography and video?

Yes. We offer full content production including branded photography, videography, motion graphics and editing. Whether you need a campaign shoot or scroll-stopping social content, our team has you covered.

Branding & Design

What is the difference between brand strategy and brand identity?

Brand strategy is the blueprint that defines who you are, what you stand for, and how you communicate with your audience. It includes your purpose, positioning, values and tone of voice. Brand identity brings this strategy to life visually and verbally, through logos, colour palettes, typography and messaging. Together, they form a consistent and meaningful brand presence.

What's involved in a typical brand strategy process?

Our process includes discovery workshops, competitor analysis, audience research, and brand positioning. We then develop a strategic framework which includes your purpose, values, tone of voice and brand personality. From there, we create messaging and visual guidelines to guide consistent communication.

Do you offer naming and tagline development?

Yes! In fact, we love them! We craft names and taglines aligned to your brand strategy and resonate with your audience - distinctive, memorable and purpose-led.

Can you help if I already have a logo but need strategy?

Definitely. If your brand visuals are in place but you lack a clear brand strategy, we can help you define or refine your positioning, messaging and brand personality. Our strategy-first approach ensures that your existing brand identity works harder and connects more effectively.

What are brand guidelines and why do they matter?

Brand guidelines are your internal brand rulebook. They outline how to use your logo, colours, fonts, messaging and imagery. This ensures your brand is consistent and professional, no matter who's creating content or where it's being seen. They're essential for maintaining brand integrity as you grow.

Digital Marketing

What's the difference between digital marketing and digital design?

Digital marketing focuses on strategy, targeting and content to drive traffic, generate leads and convert customers. Digital design is the creative execution that supports this strategy, everything from landing pages to ads and email templates. At Hindsight Creative, we ensure both work together seamlessly for maximum impact.

Do you offer full-service digital marketing or just design?

We offer both. Our digital marketing services include strategy, design, content creation and optimisation. Whether you need a full campaign or support with digital design assets, we're here to help across the entire marketing funnel.

What platforms do you create digital advertising assets for?

We design digital ad creative for Meta, LinkedIn, Google Display Network, YouTube, and more. Each platform has unique requirements, and we tailor the format, visuals and messaging to suit the audience and maximise results.

Can you design email templates which work across platforms?

Absolutely. We create responsive, mobile-friendly EDM templates that work across platforms like Mailchimp, Klaviyo and Campaign Monitor. Whether it's a monthly newsletter or an automated email series, we design for higher open and click-through rates.

How does UX design improve digital marketing performance?

Good UX design makes it easy for users to take action. From intuitive navigation to clear calls-to-action, we use user-first design to reduce friction, increase engagement and improve conversion rates. It's where design meets ROI.

Packaging & Print

What's the difference between packaging design and print design?

Packaging design focuses on the physical wrapping, boxing or container used to present a product - think custom boxes, labels, or swing tags. Print design, on the other hand, includes materials like brochures, flyers, signage and branded merchandise. At Hindsight Creative, we offer both, ensuring your packaging and print collateral are cohesive and brand-aligned.

Can you tailor packaging design to suit different industries?

Yes! We provide tailored packaging design solutions across a wide range of industries, including food and beverage, skincare, fashion, and retail. Whether you're after sustainable food packaging or premium product packaging for cosmetics, we deliver packaging that looks great and performs in-market.

Can you manage the print production as well as the design?

Absolutely. We offer end-to-end packaging and print services, including print production coordination. From selecting materials and liaising with suppliers to preparing print-ready files and overseeing production, we manage the entire process to make things easy for you.

Do you help with event or trade show print collateral?

Yes, we do. We design event collateral including signage, banners, handouts, booth graphics and promotional items to help you make a strong impression at expos, activations and trade shows.

Can you create packaging which aligns with my existing brand?

Definitely. We specialise in brand consistency across all mediums. Whether you've already got established brand guidelines or need help refining your visual identity, we'll ensure your packaging and print materials feel cohesive and instantly recognisable.

Social Media Strategy

What platforms do you create strategies for?

We build custom social media strategies for all major platforms including Instagram, Facebook, LinkedIn, TikTok, and Pinterest. Each platform is treated with its own creative approach, ensuring your content is optimised for the audience, format, and algorithm.

Do you offer content creation as part of social media management?

Yes. Our team creates purposeful, on-brand social content including photography, videography, and custom graphics. From short-form videos to branded templates, we deliver scroll-stopping content that aligns with your brand identity and resonates with your audience.

How do you measure the success of a social media campaign?

We track key performance indicators like reach, engagement rate, follower growth, website traffic and conversions. Every strategy includes regular analytics and reporting, so you know what's working and where to optimise for even better results.

Do you offer social media management or just strategy?

We offer both. Our full-service social media management includes everything from strategy and scheduling to content creation, posting and reporting. Whether you need a partner to run it all or just a strategy to follow, we've got you covered.

Can you manage multiple platforms at once?

Yes, we specialise in cross-platform strategies. We'll manage your content across Instagram, Facebook, LinkedIn, TikTok and more, ensuring your brand message is consistent while tailored to each platform's unique style and audience.

Video & Production

What types of videos do you produce?

We produce a wide range of branded content including brand story videos, social media videos, product and explainer videos, event videography, and promotional edits. Whether it's short-form or long-form, campaign-driven or evergreen - we tailor the format to fit your goals and platforms.

Do you offer both filming and editing?

Yes, we're a full-service production team offering both filming and post-production. We take care of everything from on-site shoots to editing, colour grading, motion graphics and final delivery. You can work with us end-to-end or just tap into the stage you need.

Can you create videos for social media?

Absolutely. We specialise in short-form video content optimised for platforms like Instagram, TikTok, LinkedIn and YouTube. Our social videos are designed to be engaging, mobile-friendly and formatted to perform across feed, stories and reels.

Do you help with scripting and storyboarding?

Yes. We guide you through the pre-production process with support on scripting, storyboarding and creative direction. Whether you've got a clear idea or need help shaping the story, we'll make sure the concept is strong before we ever hit record.

Can you create videos for events or product launches?

Yes! We regularly film product launches, activations, conferences and corporate events. We offer both raw footage and polished promotional edits, so you can use the content long after the event ends.

Website Design

Do you offer website redesign services?

Yes, we do. Whether your current site feels outdated or no longer reflects your brand, we offer full website redesign services which modernise your look, improve user experience, and boost performance. From structure to SEO, we ensure your updated site is better aligned with your business goals.

What platforms do you build websites on?

We design and develop websites across a range of platforms including WordPress, Shopify, Square Space and fully custom builds. The right platform depends on your needs, whether it's content-heavy, product-based or highly interactive. We'll recommend the best fit based on your goals.

What is SEO and how does it fit into website design?

SEO, or Search Engine Optimisation, ensures your website is easily found on Google and other search engines. We build SEO into every website project through clean code, fast loading times, optimised content and metadata. Our goal is to help your website get discovered by the right people, at the right time.

Do you offer eCommerce website development?

Yes! We design and build eCommerce websites that are scalable, secure and easy to manage. Whether you're selling a handful of products or launching a full online store, we create shopping experiences that drive conversions and reflect your brand.

Can you create apps as well as websites?

Yes. In collaboration with our sister business, The App Hub, we offer full app design and development. From UX and UI design to custom functionality and testing, we build mobile and web apps that are intuitive, responsive and purpose-built.

Frequently asked questions