If your brand tells the whole story of your emotional corporate image, your logo is the cliff notes.

A great logo identifies your business in its simplest form. It’s how your customers instantly recognise and remember your business. A logo is not your entire brand. Its job is to be a quick, visual representation of your brand’s message. It’s like putting your business on a first name basis with customers. Instead of referring to someone as “that weird little lady with glasses and blue spiky hair who mumbles a lot,” your logo symbolises your business in a nutshell.

What makes a great business logo design?

Image is everything in business. Research shows people recognise and relate to images faster than text, particularly in this age of fast moving multimedia. For that reason, you want your logo to be iconic. It doesn’t need to show what you do (e.g. Apple’s logo doesn’t reference computers), but it does need to make a lasting impression. Because it helps communicate the essence of your brand, it should instantly evoke a memory or emotion. It should be meaningful, appropriate and it should set you apart from your competition. It should also be timeless (think Coca Cola’s brand logo, which hasn’t changed since 1885) and versatile (it should still do its job beautifully whether it’s postage stamp or billboard-sized).

Phew! That’s a lot to take into account.

Thankfully, you’ve got Hindsight. At Hindsight Design, we’re expert logo designers. We know how to ask the right questions to create a company logo design that matches your brand perfectly and get instant customer recognition. Your logo is your most powerful marketing tool – don’t leave it to chance. Ask us to create a unique logo design that expresses how remarkable your business is.