Richfield Village
Brief
Brand Refresh
Deliverables
Brand Identity, Signage & Wayfinding, Publication Design
Rebranding Richfield. More than just a lifestyle village.
Richfield Village, an architectural award-winning haven for over 55s, desperately needed a brand facelift. Our mission? To revitalise its brand identity, transforming it to a beacon of luxury and quality.
Elegance reimagined: A new visual era.
We waved goodbye to the old, dated visual elements and welcomed a new era of elegance. The redesigned Richfield type mark now whispers prestige, and is fully aligned with the modern facilities and exquisite decor.
This rebrand wasn’t just about a new logo—it was about creating an entire suite of visually stunning materials from printed collateral to detailed signage manufacture and an updated website.