The Starmaid clear edge range was an extensive branding exercise. The look and feel had to work across a number of sub-brands; Fridge Mate, Stack & Serve and Fresh Seal. Each sub-brand is identified by a fresh colour.
Hindsight was also involved in the design and shape of the label. As the client wanted the product to be the hero, the thin label achieved this successfully.
Working alongside food stylists and professional photographers, Hindsight was responsible for the management and art direction of this project.
The outcome of the branding exercise is strong, modern and fresh.